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Thursday, February 17, 2011

Promoting the business the affordable way

    Sometime back, one of my buddies decided to quit the company where he was working and get into his own business as he saw a lot of opportunity in this field and he also had acquired a lot of experience in the buying and selling business. No matter how hard he tried, he could not locate the right tools to make his business a total success as the right communication tools were missing which he needed to get in touch with the customers across a wide area. The web site which the company was using extensively to keep customers updated was not great as the quality was so poor that it ended up giving a really bad impression. Attracting new customers, retaining existing ones was getting increasingly difficult and many of the customers were not happy as they ended up not doing business with us. Going through all the options available to us, we discovered that the inefficient company promotional methods which had used to before was the bottleneck. Looking at the choices available, we discovered a solution to our problem.

    Many things go into making a company a success. Email marketing are extension of the business when they want to expand their business. It becomes an extension of the office when the sales force is trying to highlight the company’s strong points and they have the opportunity to make new sales leads, meet new prospects, reconnect with existing clients and showcase their products and services to a specific audience. These email campaigns should prominently mention company strong points, while also quickly painting a picture as to what the company is all about. This ensures branding / corporate identity and helps prospective clients to become more familiar with the company image. However, a company which participates in this type of marketing should not only focus on branding, but also on the products, services, and/or support as well. So, choose the one which will draw the customers to you instead of your company chasing them down

    The crisis management guys arrived just in time to see what crisis was brewing in our office at this time. Upon checking, it was found out that there was not any major defect with the existing system we were using. We put the decision to replace it and moved on to the next generation company promotion system. The whole system was overhauled in a jiffy and at an affordable price also.

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